The Digital Dreamer

For you, beauty lives in both the physical and digital worlds. You are inspired by technology that expands self expression, from AR and AI to virtual worlds and creative tools. You see the screen as another canvas for identity, innovation, and storytelling.

Your lens on beauty tech

For you beauty is on the skin and on the screen. You see the digital space as another place to play with how we look, how we present ourselves and how we experience beauty. Makeup that only exists in a filter is still makeup. You're interested in the possibilities of what happens when beauty moves from physical into the digital, from virtual try-ons and AI beauty tools through to digital avatars and virtual worlds.

But you also wonder where all this technology is taking us. Is it giving us more ways to express ourselves, or are we actually being made to look a certain way? You want the technology to open up new possibilities for creative expression without compromising the individuality, culture, and personality that make beauty interesting in the first place.

Your signature strengths

  • Exploring how beauty works online and offline

  • Being curious about new technology and creative tools

  • Questioning how technology influences our choices and identities

  • Finding new ways to express yourself through digital experiences

Your archetype is a reflection of one of the ways you relate to the future of beauty. You may well recognize yourself in more than one.