The Visionary Maker

You are hands on with imagination. You see beauty as something to build, test, and evolve, a fusion of artistry and experimentation. You thrive in the process of bringing ideas to life, turning sketches, code, or concepts into experiences that move people.

You love exploring what could be. If you come across an interesting idea, you're immediately off thinking about how it could actually happen. You enjoy experimenting, trying different approaches, combining unexpected ideas, and figuring things out along the way. Sometimes the best ideas come from trying something that hasn’t been done before.

You're interested in the potential of new tools, new materials and new technologies to change the way in which beauty products are made and experienced. You’re also very much aware that an exciting concept has to work in the real world. Does it actually solve a problem? Does it improve someone’s routine in some way? Is it something people would actually use? You're always looking for a way to take a concept and make it something that people can actually experience.

Your signature strengths

  • Imagining possibilities others might not see

  • Enjoying making and testing new ideas

  • Learning through experimentation and trying again

  • Finding creative ways to solve problems

Your archetype is a reflection of one of the ways you relate to the future of beauty. You may well recognize yourself in more than one.